To get folks off of the couch and moving more, which of course leads to more water drinking, water brand Vittel--based in the UK, has come up with an innovative idea. Customers upload a photo of their sofa to Vittel’s website and send in a cut of the fabric of their couch. A team of designers and shoemakers then use the fabric to create a pair of unique sneakers, based on a custom design created for the project. Shoes are sent out within a few weeks.
Many previous creations can be browsed on Vittel’s site.
I think it's clever...just not clever enough to ruin my furniture for. Luckily, I am already very active. What do you think?
Opened last week at The Fashion Institute of Technology's Museum: Shoe Obsession Special Exhibitions Gallery
February 8 through April 13, 2013 Shoe Obsession examines our culture’s
ever-growing fascination with extravagant and fashionable shoes.
Accessories used to be just that—secondary to clothing fashions. Today,
however, shoes have become the main fashion story, replacing the “It
bag” as the most desirable accessory. High-heeled shoes—the fashion
shoes of the 21st century—have become so tall that even a 4-inch heel is
considered “low.”
Shoe Obsession features over 150
examples of the most extraordinary shoe styles of the 21st-century,
highlighting the new concepts, constructions, materials, and types of
embellishment that have positioned shoes at the height of fashion.
Project Accessory has me uber-inspired. Get YOUR accessory design on....make these! (It's super easy). They may not be my style, per se, but its still a fun, easy project that inspires me to use the same techniques in a way that works for me.