Monday, May 9, 2011

Trunkshows Are All the Rage

Courtesy of Neiman Marcus

In the wake of the recession designers are increasingly turning to the age old method of trunk shows to build their customer base, get crucial feedback from shoppers and to actually sell clothes.
While it may seem old fashioned in the midst of the e-commerce boom (trunk shows, after all, were first popularized by Bill Blass following World War II), many designers are finding that nothing beats face-to-face time with their customers.
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