NEW YORK, NY-- January 24, 2012—Nailah Lymus, the
Brooklyn-based fashion designer behind Amirah Creations , announced today that she
will launching a modeling agency during New York Fashion Week. Known for breaking barriers as a
Muslim female fashion designer, Lymus has decided to extend her brand and make
history by launching UNDERWRAPS (http://underwrapsagency.
“As a Muslim Women who has also worked in
the Fashion Industry, I observe a heavy Muslim influence in all areas
of fashion,” Nailah Lymus said. “Designers, photography, editorials all
displaying inspirations from Muslim fashion. I feel there is a need to shine
the light on Muslim women who have been some of the originators of trend
setting modest fashion for years. I'm bringing Muslims to mainstream--
covered is the new couture.”
Islam has had a strong influence in the
fashion industry for years with stylings gracing such coveted magazine covers
as Vogue as well as providing inspiration for noteworthy collections including
Victoria Beckham’s Fall/Winter 2012 line. Islamic models have also brought
diversity to the catwalk including recent stars Hanaa Ben Abdesslem (Tunisian)
and Hindi Sahlial (Moroccan). Representing a seasoned roster, each model brings
a modest yet genuine professional attitude combined with an ethical sensibility
that “works.” UNDERWRAPS is creating a fusion of inclusion—marrying the best of
both the Muslim and non-Muslim worlds.
The Amirah Creations show featuring the
models from UNDERWRAPS will take place on February 11th beginning at 6:30pm at Rare by FS
Charlie, 317 Church Street in Tribeca (New York city). To view the official invite, visit www.underwraps.eventbrite.com.
For press and VIP inquiries, please
contact Tamara Walker at 347.827.1284 or via email at tamara@sienamediagrp.com.
ABOUT NAILAH LYMUS
Nailah Lymus, a clothing and accessory
designer since 2004 has nourished her deep hunger for all things fashion at the
youthful age of seven using her God given talent to accentuate the natural
allure of the woman. Being a self taught designer equipped Ms. Lymus with all
of the poise needed to showcase her gift amongst more seasoned designers.
Recently showing at NYC Fashion Week 2011 and featured in Couture Fashion Week
2011 Lymus has established her name in the Fashion industry. Now combining both
of her passions (modesty and fashion) Lymus is launching the FIRST Muslim
Female Model Agency merging the best of both worlds.
ABOUT UNDERWRAPS
UNDERWRAPS is the FIRST global agency
representing the Muslim Female Fashion Model. A seasoned roster, each model brings a modest,
genuine, smart, savvy, professional attitude, combined with an ethical
sensibility that makes "it work".
Influencing the fashion industry for years,
Muslim fashion has graced the covers of coveted magazines such as Vogue and has
been providing inspiration for noteworthy designers from early on. UNDERWRAPS
is creating a fusion of Inclusion—creating the best of both worlds.
For more information, visit www.underwrapsagency.carbonmade.com
ABOUT RARE NYC
Originally founded in 2003 by celebrity stylist Ruth Roche, RARE
is one of New York City’s premiere salons, catering to clients who dare to be
bold. Today, the torch has been passed on to principal stylist and new owner
Fatima Sheikh, who recently merged her brand, FS Charlie, with RARE. Located in
the heart of Tribeca, RARE offers and extensive menu of hair and beauty
services. In addition to their array of services, RARE works closely with the
city’s creative community to produce distinct projects with fashion, music and
lifestyle driven brands. For more information about RARE, visit www.rarenyc.com
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