Thursday, March 5, 2015

Water Company Converts Couches into Running Shoes

To get folks off of the couch and moving more, which of course leads to more water drinking, water brand Vittel--based in the UK, has come up with an innovative idea. Customers upload a photo of their sofa to Vittel’s website and send in a cut of the fabric of their couch. A team of designers and shoemakers then use the fabric to create a pair of unique sneakers, based on a custom design created for the project. Shoes are sent out within a few weeks.
Many previous creations can be browsed on Vittel’s site.

I think it's clever...just not clever enough to ruin my furniture for. Luckily, I am already very active. What do you think?

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